I conceptualized, designed, and executed visual communication solutions, both print and digital. In addition to directing photo and video shoots, I was eager to innovate and enhance website interactivity. This drive led to the successful launch of a reactive yearly impact report using Infogram, which continues to be utilized by the company today.

During my tenure with PAWS, I faced the challenge of sustaining the holiday-giving donation momentum from 2020. In 2021, I designed a holiday giving campaign that exceeded expectations, raising 20% more than the previous year and achieving $1 million in donations. Additionally, I mentored interns, further strengthening my directing skills.